My Services
Strategy
Devising the correct marketing strategy is laying the foundation for success. I believe in synergy between sales and marketing ensuring both areas align to the company’s goals. From brand awareness and customer nurture programmes to lead generation campaigns I have extensive experience in boosting my customer’s share of voice and generate more sales.
A multifaceted marketing service delivered by a professional
Ingenious mind specialises in delivering the full spectrum of marketing services, tailored to meet your business objectives. From traditional marketing strategies and cutting-edge digital campaigns to engaging social media content and the redevelopment of websites for SEO. I am a dedicated professional you can trust.
Website development
Ensuring your website is working hard is part of the critical analysis process, from updating the content and regular maintenance to full website redevelopment.
Network of suppliers
With over 15 years’ experience in the industry I have built a strong network of suppliers that can assist with specialist services depending on my customers’ requirements. From Design & videography to PPC.
Research
Understanding your business is an integral part of the process. From high level company goals to sales processes and learning about your key customers to potential target markets.
Interrogate
Creating strategic plans to outline monthly activity and costs to sit alongside any pre-existing communication strategy. This can often be a 1 - 3 year plan.
My Approach
Strategise & Execute
Whether its for an internal team to deploy or as the sole marketeer, regular reports on activity that analyses the success of activity.
Report, refine & react
Depending on the information gleaned from the analysis we may look to refine our messaging or target new areas. It’s important to also note that reactive campaigns that are not necessarily in the original plan should be accounted for whilst the plan is in action.
Branding
My approach combines creativity with strategic insight, ensuring every aspect of your brand—from logo design to tone of voice and messaging—perfectly aligns with your vision and business goals.
Outbound marketing
Outbound marketing via TV, radio ads, print ads, direct mail, telemarketing, and email campaigns is still important when building brand success. I have experience across every discipline and can work with a range software platforms from design to building automation strategies.
Social media
I offer a comprehensive social media management service. From content creation and the use of social schedulers to account management. Working closely to develop a social media strategy that aligns with your business goals and resonates with your target audience.
Content creation
My approach combines creativity with strategic insight, ensuring every aspect of your brand—from logo design to tone of voice and messaging—perfectly aligns with your vision and business goals.